Snapchat has become one of the most popular social media platforms, especially among younger demographics. With over 250 million daily active users, Snapchat offers significant reach for brands looking to connect with audiences. This has led many businesses to explore Snapchat as a channel for posting jobs and recruiting talent. However, Snapchat does not actually have built-in features specifically for posting job openings. While it is possible to share job posts on Snapchat, it requires creativity and strategic thinking to effectively use Snapchat for recruitment.
Can You Technically Post a Job Listing on Snapchat?
The short answer is yes, you can technically post a job listing on Snapchat in a few different ways:
– Create an image or video that contains the job details and post it to your Snapchat story or send it directly to followers. This allows you to share the key information like job title, company, responsibilities, qualifications, and application instructions.
– Use the paperclip feature to attach a screenshot of the job description or link to the application page that followers can swipe up to access.
– Overlay the job details as text on a relevant photo or video using the text tool.
– Create an artistic graphic with the job information and share it as a snap.
– Capture a boomerang or selfie video pitching the role and what makes your company an exciting place to work.
So in summary, while Snapchat does not have a built-in “Jobs” section like LinkedIn, the creative formats of posts allow you to share job listings in a variety of ways.
Should You Post Jobs on Snapchat?
While you can technically post a job listing on Snapchat, the bigger question is should you use Snapchat as part of your recruitment strategy? There are a few key factors to consider:
Target demographics
Snapchat skews toward younger users, with nearly 75% being between the ages of 13 and 34. So Snapchat can be a great place to post jobs if you’re looking to recruit younger talent like teens, college students, or recent grads. However, it may not be the best platform to reach experienced professionals.
Type of roles
Snapchat may work well for promoting entry level roles, internships, seasonal gigs, or cool jobs that would strongly appeal to a young audience. But for more specialized or senior level roles, other platforms like LinkedIn may be better targeting the right candidates.
Company culture
Snapchat can help showcase the fun, casual, innovative aspects of your company culture to attract young talent. If your employer brand is more serious or corporate, Snapchat may not align as well. But for startups, trendy brands, retail, restaurants, etc., Snapchat can highlight your lively work environment.
Advantages vs. other platforms
Posting jobs on Snapchat can diversify your candidate pool and reach passive job seekers that aren’t browsing traditional job boards. However, the ads are ephemeral and easy to miss versus more dedicated recruitment platforms. So Snapchat may work best as a supplemental part of your outreach strategy.
Best Practices for Posting Jobs on Snapchat
If you do want to post job listings on Snapchat, here are some best practices to increase your chances of reaching the right candidates:
Keep it short, visual, and engaging
Because of the ephemeral and casual nature of Snapchat, you’ll want to condense the listing down to the most eye-catching details and present them in colorful graphics, compelling videos, or easily digestible text. Go beyond just the basics to showcase why the role and company are unique.
Leverage existing followers
If your company already has a Snapchat account with a good following, take advantage of that existing audience by posting jobs where your followers will see it. If you don’t have many existing followers, you may need to experiment with Snapchat’s paid advertising options.
Promote on other channels
Let your audience know you have job listings on Snapchat by promoting it on your other social accounts, website, email newsletters, etc. Drive people to your Snapchat handle so they know where to find your openings.
Give a clear call to action
On Snapchat, it’s easy for posts to get overlooked quickly. So make sure to provide a clear CTA within your job snaps, like “Swipe up to apply now!” or “Screenshot this code to get the link!” This prompts action before the snap disappears.
Make sharing and applying easy
Allow one-tap options to share the job post or visit the application page. Avoid complicated multi-step applying that is tough to complete on a smartphone. You want applying to be as quick and simple as possible.
Rotate job posts
Don’t just post a job listing once and leave it. Continue to rotate it into your Snapchat stories regularly so new audiences see it each time. Repetition and consistency is key.
Segment and target your audience
Leverage Snapchat’s audience, targeting, and analytics options to make sure your jobs are being shown to the demographics that are most relevant. Get strategic with who you are trying to reach.
Highlight company culture
Show candidates what it’s actually like to work at your company. Give a behind-the-scenes look at your office environment, company events, employee testimonials, day-in-the-life videos, etc. This builds authenticity.
Measure results
Use Snapchat metrics and track applicant sources to see if posting jobs on Snapchat is driving interest and hires. Evaluate the ROI to refine your strategy.
Examples of Brands Posting Jobs on Snapchat
Some brands that have successfully posted job listings on Snapchat include:
Chipotle
The fast casual restaurant frequently runs Snapchat geofilters over their locations that promote open jobs. They highlight roles like Crew Member and General Manager that would appeal to a young demographic. The filters drive applicants to their careers website.
VSCO
The photo and video editing app uses Snapchat to recruit for roles like Product Designer and iOS Engineer. They create engaging graphics that fit the artistic VSCO brand. The posts include messages like “Come join our team!” and link to the VSCO careers page.
Live Nation
The entertainment company posts video snaps promoting their Seasonal Job Fairs. The fast-paced videos showcase the perks and culture. They use captions like “Want to join our squad? We’re hiring!” and include the event location details.
H&M
The fashion retailer uses Snapchat to advertise their in-store positions. They design colorful graphics listing roles like Sales Advisor and Cashier with the tagline “Join the H&M team!” and link to apply. The creatives reflect the style of their target audience.
Mutual of Omaha
The insurance and financial services company promotes open internships on Snapchat. The snaps have a message saying “See yourself here next summer!” and includes key details like “Paid internship” and “All majors welcome to apply.”
Key Takeaways
In summary:
– It is possible to post job listings on Snapchat through creative use of images, videos, text, links, and attachments.
– Consider whether your target demographics, company culture, and role types align with Snapchat users when deciding where to post jobs.
– Follow best practices like crafting visual, engaging posts, leveraging existing followers, and making applying easy.
– Posting jobs on Snapchat can help diversify your candidate pool and showcase your employer brand, but may work best as a supplemental recruiting channel.
– Brands like Chipotle, VSCO, Live Nation, H&M, and Mutual of Omaha have successfully used Snapchat to drive applicants for relevant openings.
– Test out posting jobs on Snapchat and track results over time to see if it delivers quality candidates for your hiring needs.
Conclusion
Snapchat provides a unique way for brands to reach young talent. While it lacks built-in job posting features, creative use of images, video, text and links allows companies to effectively share job openings. For the right roles and demographics, Snapchat can become a valuable part of your recruiting strategy. But posting jobs on Snapchat requires a targeted, metrics-driven approach to translate into hiring success.