Snapchat is a popular social media app that allows users to share photos, videos, and messages that disappear after being viewed. In recent years, Snapchat has introduced a subscription service called Snapchat+, which gives subscribers access to exclusive features for a monthly fee.
What is Snapchat+?
Snapchat+ is a paid subscription plan that launched in June 2022. For $3.99 per month, Snapchat+ gives users access to the following exclusive features:
- Pin one Snapchat Story every day so it stays up for 24 hours
- See how many friends have rewatched your Story
- See your Friends’ whereabouts on a Map
- React to Stories with exclusive Emojis
- Get a Snapchat+ Badge for their Profile
These bonus features let Snapchat+ subscribers have more control over their stories, get more insight into how their content is performing, and express themselves in new ways. The service is currently only available in select countries but Snapchat plans to expand it globally.
Do Snapchat creators get paid for Snapchat+?
No, regular Snapchat users and content creators do not get paid or make money directly from Snapchat+. The subscription revenue goes entirely to Snapchat.
Unlike platforms like YouTube or TikTok, Snapchat does not have a partner program that shares ad revenue or subscriptions with creators. Snapchat describes Snapchat+ as a way to “support us,” referring to the Snapchat company itself.
Some Snapchat influencers and creators may be able to monetize their content indirectly through sponsored posts, merchandise sales, or other revenue streams. But Snapchat+ subscriptions do not offer any creator payouts.
How do you make money on Snapchat?
While Snapchat+ does not pay creators, there are some ways Snapchat users can monetize their content and accounts:
Sponsored Lenses and Geofilters
Snapchat allows official Lens Creators to develop sponsored AR Lenses and Geofilters for brands. Popular creators can get paid high sums for sponsored national Lenses or Geofilters.
Sponsored Posts
Influencers with large Snapchat followings can partner with brands to create sponsored Snaps and Stories to promote products or services.
Affiliate Marketing
Snapchat influencers can earn commissions by promoting discount codes and affiliate links through their content.
Merchandise
Some top Snapchat creators sell custom merchandise like clothing or accessories to their fans.
Tipping
Snapchat has a tipping feature that lets fans send monetary tips to their favorite creators as a way to directly support them.
Conclusion
Snapchat+ is designed as a subscription service to enhance the app experience, not as a way for creators to monetize their content. While Snapchat does not directly pay or share revenue with creators through Snapchat+, there are other avenues like sponsorships, merchandising, and tipping for influencers to potentially earn money through Snapchat.
The launch of Snapchat+ signals the app further expanding its offerings beyond just social messaging. However, it does not provide any direct monetization opportunities for individual Snapchat creators and influencers at this time.
Frequently Asked Questions
What is Snapchat+?
Snapchat+ is a paid subscription service from Snapchat that launched in 2022. For $3.99/month, Snapchat+ gives subscribers access to exclusive features like pinning a Story, seeing who rewatched your Story, an exclusive Snapchat+ badge, and more.
How do you get Snapchat+?
Snapchat+ can be purchased directly from the Snapchat app. Just go to your Snapchat profile, tap the Snapchat+ icon, and follow the prompts to subscribe. It is currently only available on iOS but coming soon to Android devices.
What countries have Snapchat+?
Snapchat+ first launched in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Snapchat plans to roll out the subscription to more countries over time.
Can you make money from Snapchat+?
No, there is currently no way for individual Snapchat creators or influencers to earn money directly through Snapchat+. Subscription revenue goes entirely to Snapchat. Creators cannot get a cut of Snapchat+ subscriber fees.
How much is Snapchat+?
Snapchat+ is $3.99 per month in the United States. Pricing may vary slightly in other countries based on local currencies and app store fees.
What features do you get with Snapchat+?
Key Snapchat+ features include:
- Pin one Snap per day to your Story for 24 hours
- See total Story rewatch counts
- See your friends’ locations on the Snap Map
- Get a Snapchat+ badge for your profile
- New exclusive emojis to react to Snaps
Is Snapchat+ worth it?
Snapchat+ may be worth it for fans who regularly use Snapchat Stories and messaging. The exclusive emojis, badges, locations, and Story replay data can enhance the Snapchat experience. But for casual Snapchat users, the $3.99 monthly cost may not provide enough value.
Conclusion
Snapchat+ provides some nice upgrades for loyal Snapchatters, but it is not currently a monetization tool for individual creators. Snapchat would need to launch a formal creator partnership program for influencers to earn direct revenue through subscriptions or ads. For now, Snapchat+ is just a consumer subscription offering new app perks at a relatively affordable $3.99 monthly price point.