Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after being viewed. In recent years, Snapchat has also emerged as an effective platform for businesses to market their products and services. Creating a Snapchat business account in Pakistan can help you reach new audiences and promote your brand in innovative ways. Here is a step-by-step guide on how to create a Snapchat business account in Pakistan:
Requirements for Creating a Snapchat Business Account in Pakistan
Here are some of the requirements you need to fulfill before creating a Snapchat business account in Pakistan:
- You must be a business entity registered in Pakistan
- You need a smartphone with Snapchat app installed
- Your business should have a website or social media presence
- You must provide business incorporation documents like NTN certificate
- Your content and business activities should follow Snapchat community guidelines
Steps to Create a Snapchat Business Account in Pakistan
Follow these steps to easily create a Snapchat business account in Pakistan:
- Download the Snapchat app on your smartphone from Google Play Store (Android devices) or App Store (iOS devices). You can also access Snapchat on desktop at snapchat.com.
- Open the Snapchat app and tap on the profile icon in the top-left corner.
- Tap on the settings (gear) icon in the top-right corner of your profile screen.
- Scroll down and tap on the “Create a Business Profile” button.
- Select the category that best describes your business. Snapchat provides categories like retail, restaurant, entertainment, etc.
- Enter your business name, website URL, and phone number. Make sure to enter accurate information.
- Tap “Create Profile” once you have entered all the details.
- Snapchat will now prompt you to connect a Facebook or Instagram business page to link to your Snapchat account.
- If you don’t have an existing page, click on “I don’t have one” and proceed.
- Read through Snapchat’s Terms of Service and privacy policy. Tick the box to agree to the terms and tap “Continue”.
- Upload a profile photo, bitmoji, profile cover, and story cover relevant to your brand.
- Enter your business address and working hours for your account.
- Tap “Continue” once you have filled all details.
- Snapchat will now review your business account request. This usually takes 1-2 days.
- Once approved, Snapchat will send a confirmation email. You can now start using your Snapchat business account!
Tips for Creating an Impactful Snapchat Business Account in Pakistan
Here are some useful tips to create a powerful Snapchat business account for your brand in Pakistan:
- Leverage Snapchat ads and filters to promote your account to local audiences in Pakistan
- Run contests, giveaways, and promotions exclusive to your Snapchat followers
- Post behind-the-scenes content and introduce your team to create a personal connection
- Use Snapchat stories and lenses to showcase your products/services creatively
- Partner with Snapchat influencers and content creators in Pakistan for sponsored content
- Analyze your audience insights and demographics to refine your content strategy
- Respond to comments and messages promptly to engage your Snapchat followers
- Cross-promote your Snapchat account on your other social media platforms
- Create coupons and special Snapcodes to drive sales and website traffic
Benefits of Having a Snapchat Business Account in Pakistan
Here are some of the key benefits your business can enjoy by having an active Snapchat presence in Pakistan:
- Reach Pakistan’s young demographic – Over 30 million Snapchat users are estimated to be in Pakistan currently
- Build brand awareness and connect with audiences through visual storytelling
- Creative advertising and promotion opportunities through AR filters, lenses, etc.
- Allows instant communication with customers through chat and stories
- Increased website traffic by sharing links and driving campaigns
- Get valuable data insights about your audience and campaign performance
- Leverage user-generated content by encouraging audience engagement
- Develop a distinct brand identity by using Snapchat’s innovative features
Best Practices for Snapchat Marketing in Pakistan
To maximize the impact of your Snapchat business account, make sure to follow these best practices:
- Post at least once daily to build engagement and followers
- Use a mix of photo, video, illustrations, and text in your stories
- Keep your content and tone casual, fun and reflective of your brand personality
- Respond to comments and messages quickly and in a friendly manner
- Reuse your stories as ads to gain more views and reach
- Collaborate with local Snapchat influencers to access their audiences
- Analyze your metrics to identify best content types and posting times
- Leverage holiday-themes and current events with custom creatives
- Run contests and giveaways for more shares and engagement
- Use custom Geofilters and lenses to promote campaigns and offerings
Snapchat Advertising Options for Businesses in Pakistan
Snapchat offers a range of powerful advertising options for businesses looking to reach customers and drive growth in Pakistan:
Snap Ads
These are full-screen vertical video ads that appear between stories and shows. Snap ads allow up to 20 seconds of video content.
Filters and Lenses
Sponsored filters and lenses allow creating branded AR experiences for Snapchat users. These can drive high engagement and brand awareness.
Collection Ads
These combine product images, videos, and descriptions into one swipeable ad unit. This ad format is ideal for e-commerce brands.
Story Ads
These appear in between stories as vertical full-screen ads. Story ads are skippable after 5 seconds.
Commercials
These are 10-second video ads that play during curated Publisher Stories. Commercials offer a non-skippable ad experience.
Step-by-Step Guide to Setting Up Snapchat Ads in Pakistan
Follow these steps to start advertising on Snapchat in Pakistan:
- Create a Snapchat Business Manager account and connect with your Snapchat business account
- Choose your campaign objective e.g. traffic, conversions, video views etc.
- Select your target audience – location, interests, behaviors etc.
- Set your budget and schedule for the ad campaign
- Design your ad creative – Snap ad, lens, filter etc.
- Add a call-to-action and link for your ad
- Input payment information and submit your ad for review
- Snapchat reviews and approves ads within 24 hours typically
- Monitor performance and optimize your campaign based on results
Creative Best Practices for Snapchat Ads in Pakistan
To develop effective ad creatives, make sure to follow these best practices:
- Use vertical video formats designed for mobile
- Leverage captions and visuals more than text
- Keep content relatable and culturally relevant for Pakistan
- Localize ads with Urdu text and translations where possible
- Highlight emotions and connections vs. hard-sell product shots
- Use music and sound elements popular with Pakistani youth
- Focus on storytelling and conveying your brand personality
- Make ads visually engaging with a strong call-to-action
- Test different content types and ad formats to identify what resonates best
How Much Does Snapchat Advertising Cost in Pakistan?
Snapchat ad costs in Pakistan depend on factors like:
- Ad format – video, story, lens etc.
- Run-time and placement
- Targeting parameters
- Time of year and demand
- Auction-based pricing model
On average, Snapchat video ads in Pakistan can cost between PKR 2,000 – PKR 4,000 per day depending on targeting and placements. Special formats like lenses and filters also cost more. Goal-based bidding is recommended for the most cost-effective spend.
Measuring Performance and Results of Snapchat Ads in Pakistan
Snapchat provides in-depth analytics and data to track your ad performance in Pakistan. You can measure:
- Impressions
- Reach
- Views
- Swipe ups
- Website visits
- App installs
- Purchases
- ROI
Evaluate metrics like view rates, conversion rates, CPC, and ROAS to gauge performance. Optimize campaigns by monitoring analytics dashboard regularly.
Snapchat Success Stories from Pakistan
Many Pakistani brands have found success leveraging Snapchat. Some examples:
Telenor Pakistan
Ran an engaging AR lens for the PSL 2021 that let users face-paint their selfies in team colors. This lens gained over 55 million impressions.
QMobile
Used Snap Ads to promote its new phone launch and special discounts in 2021. Targeting young demographics, the campaign achieved a view rate of over 90%.
Pfizer
Developed an informational advertiser story highlighting facts about its COVID vaccine. This helped improve vaccine awareness among Snapchat’s 18-34 age users in Pakistan.
Garnier Pakistan
Leveraged Snapchat lenses, filters and ads to generate buzz for the launch of its new face wash range. Campaign helped increase brand consideration by 19%.
Conclusion
Snapchat offers innovative and engaging marketing opportunities for businesses in Pakistan to reach and connect with the youth audience. Creating a business profile, implementing best practices, and investing in Snapchat ads can deliver strong results. With personalized and localized messaging, Snapchat should be an integral part of your social media strategy in Pakistan.