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How do I access Snapchat business manager?

How do I access Snapchat business manager?

Snapchat’s business manager allows brands and businesses to manage their presence on Snapchat, including creating and running ads. Here are the key things to know about accessing and using Snapchat’s business manager platform:

Getting Started with Snapchat Business Manager

To get started with Snapchat’s business manager, you first need to create a Snapchat business account. This is different from a personal Snapchat account. Here are the steps to create a Snapchat business account:

  1. Go to business.snapchat.com and click “Create Account”
  2. Enter your business name, email address, and create a password
  3. Add your business name, category, phone number, and website
  4. Agree to Snapchat’s Terms of Service and click “Create Account”

Once your Snapchat business account is created, you can access Snapchat’s business manager by going to ads.snapchat.com and logging in with your new business account credentials. This is where you will manage your Snapchat ads, audiences, and more.

Key Features of Snapchat Business Manager

Within Snapchat’s business manager, some of the key things you can do include:

  • Run ads – Create Snap ads to promote your brand, drive site traffic, increase app installs and more. You can access Snapchat’s self-serve ad platform to set budgets, targets, creative, and track performance.
  • Manage ad accounts – Organize ad campaigns across multiple ad accounts. You can grant access to others to collaborate on campaigns.
  • Analyze data – View reports on ad performance, audience insights, and campaign results to optimize your efforts.
  • Create audiences – Build custom audiences to target your ads based on criteria like demographics, interests, behaviors, and more.
  • Manage assets – Upload creatives, lenses, filters, and more to use across campaigns. Snapchat’s templates make it easy to customize assets.

In addition to self-serve advertising, Snapchat business manager also unlocks additional capabilities for larger, managed accounts including:

  • Snapchat sales reps to advise on ad strategy
  • Snap Pixel for advanced conversion tracking
  • Snap Kit integrations
  • Sponsored AR lenses and filters
  • Shoppable ads
  • Creator sponsorships and partnerships

Creating Your First Ad Campaign

Once inside Snapchat’s business manager, getting started with your first ad campaign is straightforward. Here are the basic steps:

  1. Choose a campaign objective – What do you want your ad to achieve? Common goals include increasing brand awareness, driving site traffic, promoting app installs, and more.
  2. Set target audience – Define who you want to see your ads based on location, age, gender, interests, and other characteristics.
  3. Set budget and schedule – Decide your daily budget and how long you want your campaign to run.
  4. Create ad creative – Design compelling Snap ads in vertical, full screen formats. You can easily add text, images, video and more.
  5. Place order – Submit your campaign details and place your ad order.
  6. Track performance – Monitor campaign results in your business manager dashboard. Optimize based on insights.

Snapchat provides campaign templates, endless creative tools, and intuitive interfaces to make it simple for businesses of all sizes to create effective ads and measure results.

Managing Multiple Ad Accounts

With Snapchat business manager, you can create and organize multiple ad accounts to manage campaigns. Here are some tips on using multiple accounts:

  • Group accounts by brand, division, or project to keep campaigns separate.
  • Assign colleagues access at the ad account level for easier collaboration.
  • Manage budgets and billing at the account level.
  • View aggregated reporting roll-ups across all accounts.
  • Maintain consistent brand voice, imagery, and strategy across accounts.
  • Replicate successful ad setups and creatives across accounts.

By organizing multiple ad accounts effectively, you can scale Snapchat ad efforts while maintaining coordination and consistency.

Snapchat Business Manager Settings

To customize your experience in Snapchat’s business manager, you can manage some helpful settings:

Setting What You Can Do
Account Settings Manage account names, billing, permissions, etc.
Notifications Receive email or in-app notifications on spending limits, new features, and more.
Connected Apps Connect third-party apps like analytics, workflow, and creative platforms.
Users & Access Control what users can see and do within your business manager.

Getting these settings tuned for your needs helps you manage Snapchat ads more effectively.

Troubleshooting Common Issues

Here are some common troubleshooting issues when getting started with Snapchat’s business manager and how to address them:

Can’t create an account

Double check you are using a valid business email address, avoid generic domains like Gmail. Make sure all required info is filled out accurately.

Pending order status

It can take 24-48 hours for Snapchat to review and approve new ad accounts and campaigns. Be patient during this process.

Ads not delivering

Make sure your budget, schedule, and targeting is configured correctly. Try expanding your audience or loosen filters. Increase daily budget if needed.

Poor performance

Test multiple ad creatives and messages. Refine targeting. Ensure landing page or app is optimized. Give campaigns time to optimize for 7-14 days.

Unauthorized account access

Change passwords if needed. Review and adjust user permissions and access levels. Remove any unknown linked apps.

Snapchat Support Resources

Snapchat provides a range of resources to help advertisers master business manager and create successful ad campaigns, including:

  • Snapchat Business Help Center – Tutorials, articles, and FAQs on everything from getting started to advanced advertising.
  • Snapchat Support – Get in touch with customer support by email, chat, or phone for account issues.
  • Snapchat Best Practices – Advice on creating effective ads, audiences, analytics reports and more.
  • Snapchat Blueprint – Free online courses on Snapchat advertising taught by experts.
  • Snapchat Marketing API – Documentation for developers looking to programmatically integrate with Snapchat.

Taking advantage of Snapchat’s own guidance and resources can help you quickly master business manager and build your brand on Snapchat.

Conclusion

Snapchat’s self-serve business manager platform provides powerful capabilities for brands and businesses looking to market on Snapchat. By creating a Snapchat business account, accessing business manager, and following best practices for creating accounts, campaigns, and ads, any business can start seeing success with Snapchat ads.

With Snapchat business manager’s intuitive interfaces, robust targeting, built-in analytics, and flexible budget and scheduling options, businesses have everything they need to create customized ad strategies. Paired with Snapchat’s innovative ad formats and highly engaged audience, its self-serve platform makes it easy for brands of all sizes to achieve their marketing objectives.

By troubleshooting issues, taking advantage of Snapchat’s support resources, and giving campaigns time to optimize, advertisers can learn how to make the most of Snapchat’s unique advertising opportunities. With some strategic testing and iteration, Snapchat ads can become a valuable addition to any modern marketing mix.