Adding your company’s logo to Snapchat can be a great way to boost brand awareness and reach new audiences. However, Snapchat does not allow businesses to upload logos in the same way as other platforms. Instead, you need to get a bit creative in order to feature your logo prominently in your Snapchat content.
Use Snapchat Geofilters
One of the best ways to integrate your logo into Snapchat is by creating custom Snapchat geofilters that feature your logo. Geofilters are location-based overlays that users can add to their snaps. When activated in specific geographic locations, your custom geofilter will appear as an option for Snapchat users to select when they take a snap in that area.
To create a geofilter with your logo:
- Go to the Snapchat geofilters website and select the option to create a geofilter.
- Choose whether you want your geofilter to be community, on-demand, or sponsored.
- Design your filter using the Snapchat template and tools. Add your logo prominently to the filter design.
- Define the geographic area where you want your geofilter to appear.
- Submit your filter for review and wait for approval from Snapchat (this usually takes 1-2 days).
Once approved, your custom geofilter will be available for Snapchat users within your specified area to apply to their snaps. Strategically picking locations where your target audience hangs out is key to getting your logo in front of the right people.
Feature Your Logo in Ads
Snapchat Ads Manager allows businesses to run full screen video and image ads. This presents a great opportunity to prominently feature your company logo.
To create Snapchat ads with your logo:
- Access Ads Manager through your Snapchat Business account.
- Select the objective for your ad campaign.
- Design creative featuring your logo. For maximum impact, the logo should take up most of the screen.
- Target your ad based on demographics, interests, behaviors, etc.
- Place your order and launch your ad campaign.
With Snapchat ads, your logo will be displayed full screen to users within your target audience. This grabs attention while clearly displaying your brand.
Add Your Logo to Lenses
Sponsored lenses allow you to create custom AR experiences for Snapchat users. Integrating your logo into a branded lens is a creative way to promote your brand.
To make a Sponsored Lens with your logo:
- In Ads Manager, select the Sponsored Lenses objective.
- Work with a designer to develop a custom lens experience with AR elements that incorporate your logo.
- Go through Snapchat’s approval process for your lens.
- Target your lens and establish a price per view.
- Monitor your lens analytics as users engage with your experience.
Having your logo pop up in creative ways as users engage with your branded AR lens can help reinforce your brand in a fun, interactive format on Snapchat.
Design Profile Icons and Bitmojis
While not as prominent as geofilters, ads, or lenses, you can also integrate your logo into your Snapchat profile icons and personalized bitmojis.
For your profile icon, design a circular logo that fits Snapchat’s specifications. This will become your account’s public profile picture. Creating custom bitmojis with branded elements like logos on clothing is another subtle way to feature your brand.
Use Snapcodes
Snapcodes function like QR codes, allowing users to quickly add friends or follow brands on Snapchat by scanning codes via the app’s camera. You can generate custom Snapcodes through Snapchat’s website. Consider designing your code with your logo integrated into the center icon.
Your custom branded Snapcode can then be featured at events, in social posts, or printed on merchandise to help users easily find your account.
Add Stickers
Geofilters, lenses, and Snap ads offer the most prominent ways to highlight your logo. But Snapchat also lets you add custom stickers with logos to your snaps and stories. These will appear alongside Snapchat’s other stickers when users edit their snaps.
Stickers likely won’t showcase your brand as prominently as other tactics. But they do provide another option for creatively working your logo into Snapchat content.
Leverage Snap Kit Integrations
Snap Kit allows other apps to integrate with Snapchat and utilize its camera and Stories features. One option is to build a custom integration that enables users to share content from your app to Snapchat.
When posting from your integrated app to Snapchat, design the share flow in a way that overlays your logo on the content. This provides more branding when your content appears on Snapchat via your custom integrated experience.
Use Logo Stickers in Chat
In addition to more public social content, you can also add your logo to private conversations. Snapchat offers branded stickers you can send in one-on-one and group chats.
To access branded stickers:
- Open the Snapchat camera.
- Tap on the smiley face to go to your chat stickers.
- Scroll down to the branded stickers and look for your company’s custom stickers.
- Tap on a sticker to send to a friend.
Having custom logo stickers in chat gives fans another way to share and interact with your brand more casually in private messages.
Conclusion
While Snapchat presents some unique challenges for displaying logos compared to other platforms, there are still plenty of creative tactics you can leverage.
Focus on solutions like custom geofilters, lenses, and ads where your logo can be front and center. But also take advantage of smaller opportunities like branded stickers and icons throughout the app.
Blending these options can help maximize brand exposure and recognition on Snapchat among your target audience.
Be sure to analyze performance data and listen to user feedback to refine your Snapchat logo strategy over time. With consistent testing and optimization, Snapchat can become a impactful branding channel for your business.
Through innovative usage of Snapchat’s unique features, you can craft memorable brand experiences that connect with users in the app’s fun, visual communication style.
So get creative with your logo integration, partner closely with Snapchat’s team, and leverage the platform’s capabilities to drive branding and engagement for your company.