What is Snapchat?
Snapchat is a popular social media app that allows users to send photo and video messages that disappear after being viewed. The app has fun features like filters and lenses that allow you to customize your snaps. Snapchat stories allow you to post content that remains viewable for 24 hours. The platform is especially popular among teens and young adults who enjoy the ephemeral nature of the snaps. With over 265 million daily active users, Snapchat has become one of the top social apps.
What is a Snapchat legend?
A Snapchat legend is someone who has gained significant popularity and influence on the platform. They have managed to amass a huge following and build their personal brand on Snapchat. Some key characteristics of Snap legends include:
- Large following – They have hundreds of thousands or even millions of Snapchat followers.
- Viral content – Their snaps and stories consistently go viral and get high engagement.
- Influencer status – Brands collaborate with them due to their influence over their audience.
- Entertaining persona – They post creative, humorous, or informative content that captivates their audience.
- Loyal fans – They have cultivated a dedicated fanbase that engages heavily with their content.
Essentially, Snap legends have mastered the art of creating compelling snaps that resonate with the Snapchat community. Their ability to consistently create viral content has earned them celebrity status on the app.
How to become a Snapchat legend
Building yourself into a Snapchat icon requires creativity, commitment, and knowing what makes content spread on the platform. Here are some tips:
Create an engaging persona
Figure out what makes you unique and showcase your personality in your snaps. Give people a reason to want to watch your content daily. Share your interests, humor, skills, or day-to-day life in an entertaining way.
Post consistently
Legends got to where they are by posting engaging content nearly every day. Posting daily snaps and stories gives followers incentive to keep checking back. Staying top of mind is key.
Use Snapchat features creatively
Leverage what makes Snapchat different from other platforms. Use lenses, geofilters, stickers, and text captions in innovative ways. Take advantage of trending lenses when possible.
Collaborate with other Snapchatters
Work with other influencers to do shoutouts, co-create content, or make guest appearances in each other’s stories. This helps cross-promote content.
Explore trending hashtags and sounds
Stay on top of what’s buzzing on Snapchat. Use popular hashtags, songs, videos, and more to make your content more discoverable and viral.
Engage with your followers
Don’t just broadcast content, interact with your audience. Reply to questions, ask for feedback, and use submissions. Building relationships leads to a loyal fanbase.
Partner with brands
Once you build a sizable following, pursue partnerships with brands relevant to your audience. Creative sponsored content, giveaways and other collaborations retain fans.
Analyze your metrics
Consistently review your follower count, views, screenshot rate and other metrics. See what content resonates best and do more of that.
Tips for creating viral Snapchat content
Crafting snaps that take off requires understanding your audience and what gets shared on Snapchat. Here are some top tips:
- Use humor – Funny videos, memes, and captions tend to spread.
- Try challenges – Create challenges or participate in trending ones.
- Share exclusive content – Give fans access they can’t get anywhere else.
- Collaborate with others – Team up with influencers to expand reach.
- Consider controversial topics – Weigh pros and cons of addressing hot issues.
- Post unexpectedly – Candid moments can perform well.
- Utilize trends – Use trending audios, lenses, hashtags when fitting.
- Ask questions – Pose interesting questions to engage your audience.
- Be authentic – Share your real personality, even if it’s quirky.
Test out different types of content until you learn what your followers respond to best. Pay attention to metrics so you can continue creating your top-performing content types.
Best practices for growing your Snapchat following
It takes strategy and persistence to build a massive Snapchat audience. Here are some top growth tactics:
Leverage other platforms
Promote your Snapchat on all your other social channels via link in bio, shoutouts, etc. Collaborate with influencers on other apps too.
Run Snapchat contests/giveaways
Reward fans for following, watching stories, submitting snaps. Require contest entry via adding on Snapchat.
Advertise your account
Run Snapchat ads pointing to your profile. Geotarget areas where you have existing followers.
Post consistently
Frequent posting keeps you relevant in followers’ feeds so they keep coming back. Aim for daily.
Use relevant hashtags and locations
This helps surface your content to new users interested in those topics when they search.
Engage with the Snapchat community
Beyond just followers, interact with general Snapchat users on public stories, lenses, etc.
Partner with relevant brands
Work with brands that resonate with your audience. Align on creative campaigns that delight fans.
Go live frequently
Broadcasting live, especially with collaborators, is a great way to attract story views.
Make content interactive
Leverage polls, emoji sliders, questions, and submissions to get fans participating.
Conclusion
Gaining elite status on Snapchat requires creativity, consistency, understanding your audience, and employing smart growth tactics. But the personal brand and earning potential you can build makes it well worth the effort. As Snapchat continues evolving, the strategies for becoming a legend will too. So stay adaptable, have fun with it, and watch the icon status unfold.
| Type of Content | Best Practices |
|---|---|
| Humor | Use funny captions, memes, effects |
| Challenges | Create original challenges or do trending ones |
| Behind-the-scenes | Give exclusive BTS access fans can’t get anywhere else |
| Collaborations | Team up with other Snapchat influencers |
| Controversial Topics | Weigh pros and cons before addressing hot issues |
| Candid Moments | Raw, unfiltered moments can perform well |
| Trends | Leverage trending audios, lenses, hashtags strategically |
| Questions | Ask interesting questions to engage followers |
| Authenticity | Show real personality, even if it’s quirky |
| Growth Tactic | Description |
|---|---|
| Leverage other platforms | Promote Snapchat on all your other social channels |
| Contests/giveaways | Reward fans for following, watching, submitting |
| Advertise account | Run Snapchat ads pointing to your profile |
| Post consistently | Daily posting keeps you top of mind |
| Use relevant hashtags/locations | Help surface content to new users |
| Engage with community | Interact beyond just followers |
| Partner with brands | Work with relevant brands on creative campaigns |
| Go live frequently | Especially with collaborators |
| Make content interactive | Leverage polls, questions, submissions |