Snapchat insights provide valuable data on how your content is performing. With insights, you can see views, reach, engagement and more. Here’s how to access your Snapchat insights.
Requirements for Snapchat Insights
To access insights, you need:
- A Snapchat account
- To have posted at least one Snap or Story in the last 24 hours
- To be logged in on a device with Snapchat version 10.78 or higher
As long as your account meets these requirements, you’re ready to view your insights!
How to Access Snapchat Insights
There are a couple different ways to get to your Snapchat insights.
Method 1: Tap the Bar Chart Icon
The easiest way to find insights is to open the Snapchat camera. At the top of the camera screen you’ll see a bar chart icon to the right of the circular shutter button. Tap the bar chart icon to be taken straight to your insights.
Method 2: Go to Your Profile
You can also access insights through your profile screen. Here’s how:
- Tap your profile icon in the top left corner
- Tap the gear icon to access your settings
- Scroll down and tap “See Story Insights”
This will bring you to the same insights view as the bar chart icon.
Types of Snapchat Insights
Snapchat provides data on your Snaps and Stories. Here are the main metrics you’ll see:
Views
This shows how many times your Snaps and Stories have been viewed in the last 24 hours. You’ll see an overall view count as well as a breakdown for each individual Snap or Story.
Screenshots
Find out how many times people took screenshots of your content. Screenshots indicate that viewers want to save your Snaps.
Reach
See how many different Snapchat users viewed your Snaps or Stories. Reach shows your content’s discoverability.
Replay
Displays the number of times people replayed your Snaps. A high replay count means your content resonates with viewers.
Sends
This metric shows how many times people sent your Snaps to friends. Sends help spread your Snaps to new audiences.
Camera Openings
Find out how many times recipients opened and viewed your 1-to-1 Snaps. This helps gauge personal engagement.
Viewer Demographics
See the gender and age breakdown of who’s viewing your content. This data helps refine your target audience.
Analyzing Your Snapchat Insights
Once you know how to access your insights, it’s time to analyze them. Here are some ways to turn your Snapchat metrics into actionable takeaways:
Benchmark Your Performance
Look at how your Snap and Story views, reach, and other metrics compare over time. This benchmark allows you to evaluate what content resonates best with your audience.
Identify Your Best Performing Snaps
See which specific Snaps and Stories are getting the most views, screenshots, replays, and sends. Replicate this high-performing content in the future.
Find Your Most Engaged Followers
Check who is viewing your Stories multiple times and consistently screenshotting or replaying your Snaps. Engage these superfans more with exclusive content.
Refine Your Content Strategy
Let data guide your Snapchat approach. For example, if a Story underperforms, try changing up your content type or timing. Or lean into what’s working already.
Compare Performance to Goals
Are your metrics hitting the targets you want? Align your Snapchat strategy with concrete objectives on views, engagement rate, and more.
Optimize Based on Viewer Demographics
Craft content that appeals to your target audience demographic. For instance, use insights to better resonate with a Gen Z vs. millennial audience.
Best Practices for Using Snapchat Insights
Follow these tips to get the most value from your Snapchat analytics:
- Check insights daily to stay on top of performance
- Use insights to create an editorial calendar for Snaps and Stories
- Set benchmarks and goals to quantify social media success
- Compare metrics week-over-week and month-over-month
- Segment your audience by gender, age, geography, interests, and more
- Tie insights to business objectives like sales, traffic, and conversions
Snapchat Insights FAQs
How often are Snapchat insights updated?
Snapchat refreshes its analytics dashboard multiple times per day. So you’ll get near real-time data on how your content is performing.
Who can see my Snapchat insights?
Only you can access the insights for your own Snapchat account. The metrics are not public or shareable with other Snapchat users.
What is the time frame for Snapchat analytics?
The main Snapchat insights view shows data from the last 24 hours. You can also access a more historical view showing metrics for the past 7 days and past 30 days.
Do insights vary by platform?
Currently, Snapchat provides the same insights metrics regardless of whether you access them on iOS or Android.
Can I export my Snapchat data?
There is no way to export the report directly. You can manually record metrics by taking screenshots of your Snapchat insights.
Conclusion
Snapchat analytics provide a wealth of data to inform your content strategy. Check insights frequently to analyze performance, identify opportunities, and track progress against goals. Use metrics like views, reach, and demographics to create Snaps and Stories tailored to your audience. With regular review, Snapchat insights can help take your content to the next level.