To offer a subscription on Snapchat, you need to have a public profile and a minimum of 10,000 followers. Once you reach 10,000 followers, you can apply for Snapchat’s subscription feature, which allows you to offer exclusive content to your followers for a monthly fee.
What are Snapchat subscriptions?
Snapchat subscriptions allow creators to monetize their content by offering exclusive Stories, Snaps, and other benefits to subscribers who pay a monthly fee. Subscriptions provide a way for Snapchatters with large followings to earn revenue.
With a subscription, creators can share Stories that only subscribers see. Subscribers get access to exclusive content, the ability to chat with the creator through Snapchat Chat, custom emojis and badges, and more.
Snapchat launched subscriptions in June 2021 as a new way for creators to monetize their follower base. Subscriptions complement Snapchat’s existing monetization features like paid ads and spotlight challenges.
Who can offer a subscription?
To be eligible for subscriptions, you must:
- Have a public profile on Snapchat
- Be 18 years or older
- Have at least 10,000 Snapchat followers
- Post frequently and have engaging content
- Abide by Snapchat’s community guidelines and terms of service
Meeting the minimum 10,000 follower threshold does not guarantee access to subscriptions. Snapchat reviews profiles to ensure creators have an established audience and post quality content before approving them.
Having an engaged, growing follower base indicates you may have a core audience willing to pay. Frequent posting shows you’re committed to producing content. Snapchat wants confidence you’ll regularly post subscriber-only content if approved.
How do you get 10,000 Snapchat followers?
Building a following of 10,000 fans takes time and effort. Here are some best practices:
- Post daily high-quality Snaps that show your personality.
- Engage with your audience by responding to replies.
- Use relevant Snapchat creative tools, lenses, filters.
- Promote your Snapchat profile on other social channels.
- Collaborate with other creators via Snapchat groups or dual Snapchats.
- Run Snapchat contests and giveaways to attract followers.
- Advertise your Snapchat via paid Snap Ads.
- Leverage Snapchat Spotlight challenges to gain views.
- Link your Snapchat to your other social profiles.
Gaining thousands of engaged followers takes consistency. Stick to a regular posting schedule, interact with your audience, cross-promote your profile, and leverage Snapchat’s creative tools.
How much does a Snapchat subscription cost?
Snapchat subscriptions are priced between $0.99 – $49.99 per month. When creators apply for subscriptions, they choose one of the available monthly price tiers:
- $0.99
- $1.99
- $2.99
- $3.99
- $4.99
- $9.99
- $19.99
- $49.99
Snapchat keeps approximately half the subscription revenue, while creators earn the rest. So a $3.99 subscription would net the creator around $2 per subscriber.
When setting pricing, creators should consider factors like the exclusivity of content offered, production costs, and what their audience may be willing to pay. Typically channels focused on entertainment or adult content charge higher subscriptions.
What’s included in a Snapchat subscription?
Snapchat subscriptions center around exclusive Stories and content only available to paying subscribers. Here are some things creators often include:
- Subscriber-only Stories – Special Stories visible only to subscribers.
- Behind-the-scenes Snaps – Showing the creator’s daily routines, travels, etc.
- Chat access – Subscribers can DM the creator one-on-one.
- Custom emojis/badges – Unique to each creator’s subscribers.
- Shoutouts – Creator may promote subscribers in Stories.
- Special discounts – On merchandise, events, etc.
Subscribers want to feel like they’re getting exclusive access and perks through the subscription. Creators should consistently deliver subscriber-only content to add value and retain paying followers.
How much money can you make from Snapchat subscriptions?
Snapchat subscription earnings depend on the price charged and number of subscribers. With Snapchat’s revenue share model, creators earn around half the subscription cost.
For example, a creator with a $3.99 subscription could earn approximately $2 per subscriber monthly. If they had 5,000 subscribers, that would equal $10,000 per month in revenue.
Here are some example earnings scenarios:
- 1,000 subscribers at $4.99/month: Up to $2,500/month
- 5,000 subscribers at $9.99/month: Up to $25,000/month
- 10,000 subscribers at $19.99/month: Up to $100,000/month
Top Snapchat creators can make six figures per year from their subscriptions alone. However, most creators likely start off earning hundreds or a few thousand dollars per month.
Building a large, engaged following and consistently offering exclusive content is key to maximizing subscription revenue.
Tips for growing your subscriber base
Here are some tips to gain more Snapchat subscribers once your account is approved for subscriptions:
- Announce your subscription launch to your current followers.
- Provide teasers of the exclusive content subscribers will get.
- Highlight subscriber perks like custom emojis and chat access.
- Run Snapchat contests for free trial subscriptions.
- Promote your Snapchat subscription through other channels.
- Offer bundles like monthly subscriptions + merchandise discounts.
- Reward long-term subscribers with special privileges.
- Survey subscribers for content requests and feedback.
Converting existing followers to paying subscribers right away is crucial. You want to leverage your current audience on Snapchat to build momentum and grow your subscriber community.
Requirements for keeping your Snapchat subscription
To maintain subscription privileges, Snapchat creators must:
- Continue posting frequently, at least 2-3 times per week.
- Produce exclusive Stories just for subscribers.
- Abide by Snapchat’s guidelines and avoid banned content.
- Engage with subscribers through Chat and profile interactions.
- Avoid promoting or linking to other platforms.
- Keep subscription pricing within Snapchat’s allowed tiers.
Creators need to consistently deliver value to keep subscribers paying month after month. This means regular, exclusive content updates, interacting with fans, and promoting benefits like badges and emoji.
Violating Snapchat’s rules or terms of service could result in losing subscription permissions. Snapchat wants to ensure creators uphold their community standards.
How Snapchat subscriptions can grow your influence
Beyond direct revenue earnings, Snapchat subscriptions can help increase a creator’s influence and opportunities in several ways:
- Unlocks an additional revenue stream alongside ad earnings.
- Provides access to deeper insights on fan base via subscriber analytics.
- Opens potential brand partnership deals based on subscriber numbers.
- Diversifies monetization so income isn’t dependent on ads or views.
- Creates closer relationships and interactions with fans.
Subscriptions represent a way to build dependable, recurring income over time. This can complement more variable ad earnings on Snapchat and other platforms.
The dedicated followership subscriptions provide is attractive to brands looking for influencer partners. Subscriber analytics also offer data to fine tune content and monetization strategies.
Conclusion
Gaining access to Snapchat’s subscription tool requires consistently producing engaging content, growing an audience of at least 10,000 followers, and meeting Snapchat’s application criteria. Subscriptions allow creators to monetize their following by offering exclusive Stories and perks in exchange for a monthly fee.
Leveraging subscriptions opens up a valuable new revenue stream and provides a way to build deeper relationships with the most devoted fans. For Snapchatters who’ve put in the work to build a sizeable following, subscriptions provide a way to transform that influence into earnings.