Snapchat shows have exploded in popularity over the past few years, offering creators a new way to engage with fans and monetize their followings. But how much can you actually earn from posting Snapchat shows? Let’s break down what determines Snapchat show pay and how much money top creators are raking in.
What Factors Determine How Much Snapchat Shows Pay?
There are a few key factors that influence how much money someone can make from their Snapchat show:
- Viewer count – The more views a show gets, the higher the earning potential. Top shows can average 500,000+ views per episode.
- Ad placements – Snapchat shows contain 2-3 ad breaks per episode. More ad placements mean more opportunities to earn revenue.
- CPM rates – The cost per thousand (CPM) that advertisers pay varies. But top shows can command $20-50 CPM rates.
- Sponsorships – Large follower counts allow securing lucrative brand sponsorships and endorsements.
- Tipping – Viewers can send monetary tips to show hosts through Snapchat’s tipping feature.
- Merchandise – Creators can sell custom merchandise to fans like t-shirts, mugs, and phone cases.
By optimizing these monetization avenues, top Snapchat shows bring in impressive incomes. But earning at the highest levels requires building a massive engaged following.
How Much Do Top Snapchat Shows Make?
Here’s a look at estimated incomes for some of Snapchat’s top shows and creators:
The Rachel Cruze Show – $54,000 per Month
Financial influencer Rachel Cruze reaches 775,000 followers through her Snapchat show. With a typical CPM of $20 and 500,000 views per episode, she likely earns over $54,000 per month just from ad revenue. And that’s before factoring in lucrative sponsorships and merchandise sales.
The Meagan Tandy Show – $35,000 per Month
Actress Meagan Tandy leverages her 600,000+ Snapchat followers to earn an estimated $35,000 per month or more. She posts content about beauty, fashion, travel, and lifestyle. Brand sponsorships and merchandise boost her income even higher.
Chantel Jeffries – $26,000 per Month
Model and YouTube star Chantel Jeffries brings in around $26,000 per month from her Snapchat show according to estimates. With 413,000 loyal followers, her content focusing on beauty, fashion, and music performs well in the platform’s Discover section.
Caitlyn Jenner – $22,000 per Month
Reality TV personality Caitlyn Jenner uses Snapchat to give fans a glimpse into her daily life. She earns an estimated $22,000 per month from the platform. And being a world-famous celebrity means big sponsorship opportunities.
Charli D’Amelio – $18,000 per Month
At just 18 years old, TikTok superstar Charli D’Amelio has already amassed 157 million followers. She brings in around $18,000 per month through her Snapchat show according to projections. With her star power still rising, those earnings are sure to grow.
Other Top Earning Snapchat Shows
In addition to the shows above, many other top creators are making big money through Snapchat. Here are some examples of high earning shows:
| Show | Host | Followers | Est. Monthly Earnings |
|---|---|---|---|
| Trisha Paytas Show | Trisha Paytas | 623,000 | $31,000 |
| Prince Ea Show | Prince Ea | 431,000 | $22,000 |
| Jack Doherty Show | Jack Doherty | 412,000 | $21,000 |
| Rickey Thompson Show | Rickey Thompson | 539,000 | $27,000 |
As you can see, creators with 500,000+ followers can quickly earn $20,000+ per month through their Snapchat shows. But even those with 200-300k followers can bring in several thousand dollars monthly.
Tips to Maximize Snapchat Show Earnings
If you’re looking to earn money from Snapchat, here are some tips to maximize your income:
- Post daily – Staying active keeps your content in front of viewers.
- Engage with fans – Use polls, Q&As, and comments to drive interaction.
- Promote outside Snapchat – Leverage other platforms to drive Snapchat followers.
- Monetize multiple ways – Sell merch, use affiliate links, promote brands.
- Analyze performance – See which show formats and topics perform best.
- Follow Snapchat best practices – Optimize thumbnails, titles, etc.
With time and effort, anyone can turn Snapchat into a lucrative income stream. But it requires patience to build an audience and business savvy to fully monetize it.
Conclusion
Snapchat offers the potential to earn tens of thousands of dollars per month for top creators. Factors like view counts, CPM rates, sponsorships, tipping, and merchandise all play into Snapchat income. While it takes significant work to build an audience, the earning possibilities are impressive. With smart monetization strategies, Snapchat creators can earn life-changing money doing what they love.