What is snap survey software? - Social Media Fixed

Snap survey software is a type of online survey tool that allows organizations to quickly and easily create, distribute, and analyze surveys. The “snap” refers to the speed and simplicity of creating and fielding surveys with this type of software.

What are the key features of snap survey software?

Some of the key features of snap survey software include:

Drag-and-drop survey builder – The survey editor allows you to quickly build surveys by dragging and dropping questions into a canvas.

Library of question types – Choose from a variety of question types like single choice, multiple choice, rating scales, open-ended, and more.
Custom branding – Brand the survey with your logo, colors, and design elements.
Multiple distribution options – Send surveys via email, web link, social media, QR code, or integrate into your website or app.

Real-time results dashboard – View survey response data as it comes in with interactive charts and graphs.
Advanced logic and branching – Create skip logic, branching, and piping to create adaptive survey flows.
Automated reminders – Schedule automatic reminder emails to nudge non-responders.

Randomization – Randomize the order of answer choices and questions to eliminate bias.
Multilingual support – Create surveys in different languages.
Custom reporting – Generate executive summaries, crosstab reports, subgroup analysis, and more.

Data exports – Export survey data to Excel, SPSS, PowerPoint and other formats.

What are the benefits of using snap survey software?

There are many benefits to using dedicated snap survey software rather than trying to create surveys from scratch:

Speed – Creating, launching, and analyzing surveys can be done in a fraction of the time compared to manual methods.

Ease of use – The intuitive drag-and-drop builders and pre-made templates make it easy for anyone to create professional surveys.
Professional surveys – Take advantage of features like logic, randomization, and branding to create polished, methodologically sound surveys.
Flexibility – Distribute surveys via any channel and customize the respondent experience.

Powerful analytics – View results in real-time and generate a variety of insightful report dashboards.
Scalability – Send surveys to hundreds or thousands of recipients with ease.
Integration – Seamlessly integrate surveys with your website, CRM, email marketing platform, and more.

Mobile optimization – Surveys display beautifully on any device respondents use.
Low cost – Snap survey tools are extremely affordable compared to traditional survey methods.

When should you use snap surveys?

Here are some examples of when snap surveys can be leveraged effectively:

Customer satisfaction – Quickly gather feedback after purchases, service calls, events, etc.
Employee engagement – Frequently pulse employees to monitor satisfaction and morale.
Event feedback – Survey attendees at conferences, trainings, and other events.

Concept testing – Test new product concepts, pricing models, advertisements, etc.
Market research – Get reactions to competitors, understand needs and preferences.
Website feedback – Collect visitor feedback on site design, navigation, content, etc.

Lead generation – Use surveys to identify customer needs and build your pipeline.
Product validation – Validate product ideas cheaply with your target customers.

Snap surveys are ideal for collecting quick feedback on specific topics. They are less suited for lengthy research studies or complex surveys with extensive routing logic.

What are the limitations of snap survey software?

While snap surveys provide immense value, they do have some limitations:

The fast turnaround can come at the expense of survey methodology and rigor in some cases.
Shorter surveys may lack contextual depth needed for some types of research.

Snap tools may lack some advanced statistical analysis capabilities compared to full-featured survey platforms.
There are online survey sampling limitations when using convenience sampling from existing customer/employee lists.
Response rates tend to be lower for snap surveys versus more strategic survey approaches.

The tools may lack the controls needed for regulated surveys such as CAHPS, PHQ-9, and others.
Some snap survey tools have smaller question libraries than more robust survey software.

However, many providers have expanded the advanced capabilities while retaining quick and easy survey creation. And the flexibility and real-time insights of well-targeted snap surveys often offset any limitations.

How do you choose the right snap survey software?

Here are some key criteria to consider when selecting a snap survey software solution:

Core features – Look for the essential rapid survey creation capabilities like drag-and-drop survey building, question libraries, logic, and branding.
Distribution and promotion – Ensure the tool supports your key distribution channels – email, web link, mobile, social media, etc.

Target audience – Select a tool best suited to your respondents – employees, customers, prospects, the general public, etc.
Reporting and analytics – Assess the built-in reporting and how easy it is to extract and export data for further analysis.
Integrations – If integration with other systems like CRM or marketing automation is needed, verify the tool provides integration capabilities.

Budget – Snap survey tools are generally priced lower than enterprise survey solutions, but compare options to your budget.
Ease of use – The system should be intuitive for survey designers, administrators, and survey takers.
Scalability – Determine the survey and respondent volume the platform can support out of the box.

Security – Ensure proper security, privacy, and compliance capabilities especially when collecting sensitive data.

Prioritizing the criteria that align to your specific survey use cases and business needs will help find the ideal snap survey tool.

What are some top snap survey software tools?

Some leading options for snap survey software include:

Snap Survey Tool	Key Features
SurveyMonkey	Easy drag and drop survey builder, customizable templates, variety of question types, real-time results, exporting and integrations.
Typeform	Mobile-optimized, conversational surveys, gif/video/image enhancements, logic jumps, segmented results, analytics.
SurveyGizmo	Robust advanced options, enterprise-scale surveys, multi-mode data collection, complex reporting, APIs and integrations.
SurveyLegend	Fast simple survey creation, analysis, reporting, targeting, and distribution features designed for agile market research.
QuestionPro	Feature-rich, easy-to-use, good middle ground between simple and sophisticated enterprise surveys and analyses.
SurveySparrow	Conversational interface with chatbot feel, engaging and quick for respondents, nimble creator workflow.

This is just a small sampling of the many options available. Thoroughly evaluating multiple providers is recommended to find the best fit.

What are some tips for creating effective snap surveys?

Some tips for creating effective, quality snap surveys include:

Keep it concise – Shorter surveys with 10 or fewer questions get higher response rates.

Make questions clear and specific – Avoid ambiguous or confusing questions.
Put key questions first – Ask the most important questions within the first 3 questions.
Randomize choices and questions – Reduce order bias.

Make survey mobile-friendly – Use responsive templates viewable on any device.
Include images and video – Increase engagement with visual elements.
Use skip logic – Avoid irrelevant questions with branching.

Test before fielding – Proofread and pretest to identify issues.
Follow up promptly – Send reminders and close the survey quickly.
Say thank you – Showing appreciation boosts response rates to future surveys.

While snap surveys provide speed and simplicity, following sound survey methodology principles ensures high-quality insights.

What are some ways to effectively analyze and act on snap survey results?

To maximize the value gained from snap survey results:

Review results immediately – The real-time dashboard allows for identifying and investigating issues quickly.

Compare segments – Spot trends across customer types, regions, departments, demographics, and other cuts of respondents.
Share broadly – Circulate results to stakeholders across the organization.
Discuss as a team – Collaborate across departments to interpret findings.

Integrate with other data – Combine with customer support calls, sales data, web analytics, etc. to enrich insights.
Use close-end feedback – Solicit or monitor social media comments to clarify sentiment.
Prioritize opportunities – Focus on the biggest problem areas and quick wins.

Implement and monitor changes – Continuously gather snap survey feedback to monitor impact.

The real-time, agile nature of snap surveys enables organizations to immediately act on feedback and continuously keep a pulse on critical aspects of the business.

Conclusion

Snap survey software provides a fast, lightweight, and affordable way to gather customer, employee, and stakeholder perceptions. The intuitive interface makes survey creation simple for anyone without extensive training. While they may lack some robust features and methodology of advanced enterprise survey tools, the real-time insights and ability to continuously survey audiences provides immense value. With the right focus on quality and actionability, snap surveys deliver tremendous benefits for understanding and engaging your audiences.