What is the Snapchat pixel click ID?

The Snapchat pixel click ID is a unique identifier that allows Snapchat advertisers to track conversions from their Snapchat ads. By installing the Snapchat pixel on your website, you can measure actions people take after seeing or engaging with your Snapchat ads, like making a purchase or signing up for your email list.

What is a Facebook pixel?

The Snapchat pixel click ID functions similarly to the Facebook pixel ID. A Facebook pixel is a piece of code you place on your website that allows Facebook to track visits and conversions. It gives Facebook advertisers insight into how their ads are performing and helps Facebook optimize future ad delivery.

Just like the Facebook pixel, the Snapchat pixel is a lightweight piece of code that enables tracking and optimization for Snapchat ads. It gives Snapchat visibility into the actions people take on your website after interacting with your Snap ads.

How does the Snapchat pixel work?

Here is a quick overview of how the Snapchat pixel works:

You add the Snapchat pixel code to your website. This can be done through Snapchat Ads Manager or by copying the pixel code and pasting it onto every page of your site.
When someone lands on your site after viewing or clicking your Snapchat ad, the pixel initiates a connection and drops a cookie in their browser.

As that person browse your site, the pixel fires and tracks their actions, like adding items to their cart or completing a purchase.
The pixel sends data on those conversions back to Snapchat.
Snapchat can then attribute those conversions to your specific Snap ads and optimize your campaigns.

So in summary, the Snapchat pixel allows Snapchat to see what happens after someone interacts with your ad and lands on your website or app. This visibility powers conversion tracking and optimization to get the most out of your Snapchat ad spend.

Why should you use the Snapchat pixel?

Here are some of the key benefits of installing the Snapchat pixel:

Track conversions from Snap ads: The pixel gives you visibility into what actions people take after seeing or engaging with your Snapchat ads. You can see how many sales, signups, downloads, etc. can be attributed to your Snapchat campaigns.

Optimize for conversions: With conversion data, Snapchat can automatically optimize your ad delivery to get more conversions for your money. Snapchat will shift budget to the ad creatives, audiences, and placements driving the most conversions.
Retargeting: The pixel allows you to create custom audiences in Snapchat based on people who have visited your website or taken other actions. You can then target them again with ads optimized for conversion.
Enhanced reporting: Detailed conversion metrics are added to your Snapchat Ads Manager dashboard and campaign reports.

Without the Snapchat pixel installed, you can only see ad clicks and impressions. Adding the pixel allows you to fully measure and optimize your Snapchat ads for bottom-line business impact.

How to find your Snapchat pixel click ID

To find your unique Snapchat pixel click ID, follow these steps:

Click on the Tools menu option.
Select Pixels from the dropdown menu.
Locate the pixel named “Snap Pixel” and click on it.

On the pixel overview page, you’ll see the unique Snapchat Pixel ID.
The ID will be a string of numbers, for example: 123456789.
Copy this ID to use when installing the pixel code on your website.

You only get one Snapchat pixel ID per ad account. All your Snapchat ad campaigns will be tied back to this one pixel.

How to install the Snapchat pixel

Once you have the Snapchat pixel click ID, you need to add the pixel code to your website to start tracking conversions. Here are the steps:

In Snapchat Ads Manager, navigate to the Pixel setup page.

Select your website’s platform from the list (Shopify, WordPress, etc).
Follow the instructions to add the pixel code to your site.
For non-integrated platforms, copy the pixel code snippet that contains your unique pixel ID.

Paste this code on every page of your website, right before the closing tag.
Test that the code is implemented correctly by navigating your site and checking for fired pixels using a Chrome extension like Pixel Helper.

The pixel code only needs to be added once, just make sure it is implemented consistently site-wide. Get help from a developer or use Google Tag Manager if needed.

How long does it take for the Snapchat pixel to activate?

After adding the Snapchat pixel code to your website, it takes up to 48 hours for the pixel to fully activate and start firing conversion events back to Snapchat.

During this time, you may see the pixel firing inconsistently. Don’t worry, this is normal and is just part of the implementation process. Within 48 hours, the pixel should be consistently firing on all pages.

Once the pixel is ready, it will immediately start collecting conversion data from your website. However, it takes an additional 24-48 hours before conversion data is fully processed and reflected in your Snapchat Ads Manager reports and campaigns.

So all in all, plan on about 3-5 days after installing the pixel for conversion tracking to be fully up and running. Just be a little patient, the data will come through.

How to test if your Snapchat pixel is working

To confirm that your Snapchat pixel is set up correctly and capturing data, you can test it using Pixel Helper, Facebook Pixel Helper, or other debugging browser extensions.

Here are the steps to test your Snapchat pixel using the Pixel Helper Chrome extension:

Install the Pixel Helper extension for Chrome.
Navigate to different pages on your website.
Open the Pixel Helper interface.

In the list of pixels, look for an event called “PageView” from a pixel called “analytics.snapchat.com”.
Verify the pixel is firing consistently on each page.
Optionally click on the pixel name to validate it is your Snapchat pixel ID.

Seeing the PageView event consistently means your Snapchat pixel is installed properly across your site. Next you can test custom conversion events like AddToCart or Purchase by actually performing those actions on your site.

If your Snapchat pixel fires inconsistently or not at all, recheck the implementation and troubleshoot any issues blocking it from loading on all pages.

How to create audiences with the Snapchat pixel

One powerful use of the Snapchat pixel is building custom audiences to retarget in your Snapchat ads.

To create audiences from your website traffic or customers:

In Snapchat Ads Manager, go to Audiences > Create Audience.
Select Website Traffic as the data source.

Choose the criteria that defines your audience, like specific pages visited or actions taken.
Give the audience a name and click Create Audience.
Wait 24-48 hours for Snapchat to capture audience membership data via your pixel.

Go to Audiences to see the list of people matched and start using the audience to target your ads.

For example, you can create an audience of everyone who visited your Contact Us page and target them with ads for your newsletter signup. Or build an audience of people who added items to cart but didn’t purchase.

Custom audiences are a powerful way to keep interacting with interested people across their Snapchat journey with your brand.

How to track conversions in Snapchat Ads Manager

Once your Snapchat pixel is implemented and firing events, you’ll start seeing conversion metrics in Snapchat Ads Manager to understand how your campaigns are driving desired actions.

To track conversions:

Create conversion events within Ads Manager that align to your goals, like Purchase or SignUp.

Tag these events in your pixel code where they occur on your site.
Navigate to the Conversions page in Ads Manager to see reports on conversion events by campaign.
View conversion metrics and drill down into performance by ad, audience, and more.

Optimize campaigns most effectively driving conversions.

Tracking conversions is essential to understand your Snapchat advertising ROI and improve performance over time. Detailed conversion reports will unlock once the pixel is implemented and collecting action data.

Troubleshooting Snapchat pixel issues

Some common Snapchat pixel issues and how to resolve them:

Pixel not firing consistently: Recheck pixel code implementation and placement. Use Chrome extension to debug. Update site theme or cache if needed.
No conversion data: Ensure you’ve created conversion events in Ads Manager. Check if pixel fires on conversion pages. May take 72 hours for data to appear.
Wrong conversion attribution: Pixel needs to be placed higher in page code. Use data filtering in Ads Manager to exclude bad data.

Missing data: Pixel not firing on all pages. Use a backup pixel option like Google Tag Manager as a fallback.
Blocked by ad blockers: Try safelisting the Snapchat pixel domain in your ad blocker settings to prevent getting blocked.

Thoroughly debugging your Snapchat pixel setup is crucial to resolving any inaccurate or missing conversion data issues. Seek help from Snapchat support or a developer if problems persist.

Conclusion

Implementing the Snapchat pixel provides powerful conversion tracking and optimization capabilities for your Snapchat ad campaigns. By installing the lightweight pixel code on your website, Snapchat gains visibility into the actions people take after seeing or engaging with your ads.

The unique Snapchat pixel click ID enables the platform to attribute conversions to your ads and build targeted audiences for retargeting. With the pixel feeding conversion data back into Ads Manager, you gain visibility to optimize your ads and maximize ROI.

Just be sure to take the time to properly test your Snap pixel implementation before drawing conclusions from the conversion data. When set up correctly, the Snapchat pixel unlocks the full potential of your Snapchat advertising efforts.