Snapchat is a popular social media app that allows users to share photos, videos, and messages that disappear after being viewed. Snapchat has introduced various monetization features over the years, including Snapchat streaks, trophies, lenses, filters, and more recently, Snapchat tokens. Snapchat tokens are a new digital currency on the app that can be used to unlock special features and rewards. In this article, we’ll take a deep dive into Snapchat tokens – how they work, how to earn them, and what you can use them for on Snapchat.
What are Snapchat tokens?
Snapchat tokens are a virtual currency introduced by Snapchat in 2021. Tokens can be earned by using Snapchat daily and participating in certain activities on the app. Once earned, tokens can then be spent within Snapchat to unlock filters, lenses, trophies, and other premium content.
Snapchat tokens operate similarly to coins or points in a mobile game. As you use Snapchat and complete certain actions, you’ll slowly accumulate more tokens over time. These tokens effectively become your “currency” within the app, allowing you to redeem them for special rewards and features.
Some key things to know about Snapchat tokens:
- They are a virtual currency only usable within Snapchat
- You earn tokens by being active on the app daily
- Tokens can be spent to unlock filters, lenses, trophies, etc
- Unspent tokens roll over day to day
- There is no limit to how many tokens you can accumulate
So in summary, Snapchat tokens encourage activity and engagement within the app. The more you use Snapchat, the more tokens you’ll earn to unlock bonuses.
How to Earn Snapchat Tokens
There are a few key ways to earn Snapchat tokens:
Use Snapchat Daily
The main way to earn tokens is by simply using Snapchat frequently. Each day, users get a daily allowance of tokens just for being active on Snapchat. Things like sending Snaps, viewing Stories, posting Stories, and chatting with friends will all contribute to your daily token allotment.
The more you use Snapchat in a day, the more tokens you can potentially earn. Power users who are constantly Snapping will find themselves earning a steady stream of tokens over time.
Maintain Snapstreaks
Snapstreaks – the number of consecutive days you’ve Snapchatted with a friend – is displayed next to friends on your Snapchat friend list. Maintaining long Snapstreaks with your frequent contacts is a great way to earn extra tokens every day.
You’ll earn a bonus few tokens each day for each active Snapstreak you have. So having many long-running streaks can quickly add up to a lot of tokens earned.
Watch Snapchat Stories
Watching Stories from your friends, publishers, and the Snapchat Discover section will also generate tokens gradually as you view them. Snapchat incentivizes watching Stories by rewarding your viewership with a slow trickle of tokens over time.
Post Stories Publicly
If you post Stories and make them available for anyone to view publicly (not just friends), you have a chance of earning tokens when people view your public Story. The more widely viewed your public Story, the more tokens you could potentially earn.
Complete Challenges & Achievements
Occasionally Snapchat will introduce limited-time Challenges and Achievements that task you with doing certain things in the app for tokens. For example, a Challenge might require sending 10 Snaps with a specific lens to earn 25 tokens.
Completing these time-limited Challenges and Achievements as they arise is a great bonus way to earn bunches of tokens quickly.
Level Up Your Snapchat Trophy Case
Snapchat has a Trophy Case full of trophies that you can unlock by achieving certain things in the app. Each trophy has multiple levels – for example, the Snapstreak trophy has levels ranging from 1 week to 500 weeks.
When you reach a new trophy level, you’ll instantly earn some Snapchat tokens as a reward. Leveling up rare or high-level trophies ears you the most tokens.
Watch Ads & Promotions
Snapchat occasionally presents ads or promotional offers that reward you with tokens for watching. Keep an eye out for token-earning opportunities advertised within the Snapchat app. Taking 10 seconds to watch an ad could instantly earn you a bunch of tokens.
What Can You Purchase with Tokens?
Once you’ve collected tokens, what can you actually spend them on within Snapchat? Here are some of the key uses for tokens:
Unique Filters & Lenses
You can spend tokens to permanently unlock special filters and lenses to use on your Snaps. Examples include holiday/seasonal filters, branded filters created with partners, and silly lenses that let you do things like vomit rainbows.
Filters and lenses purchased with tokens don’t expire, so the one-time token purchase unlocks them forever.
Celebrity & Influencer Content
Certain celebrities and influencers produce exclusive Stories and content that can only be unlocked with tokens. If you’re a super fan, you can spend tokens to gain access to this VIP content from your favorite Snapchat stars.
The cost is usually anywhere from 50-500 tokens to subscribe to a creator for a certain period of time.
Bitmoji Outfits & Accessories
You can use tokens to shop for cool outfits and accessories for your personalized Bitmoji avatar. These include fashion pieces, costumes, hairstyles, and more.
Purchased items become available to use on your Bitmoji across Snapchat.
Unique Chat Themes & Wallpapers
Stand out while chatting by purchasing colorful, artistic backgrounds for your Snapchat threads. These themed wallpapers and chat themes cost tokens to unlock.
Bonus Snaps
Certain lenses or filters will offer the chance to spend tokens to send a bonus Snap using the special effect. This lets you extend the experience after your first Snap with the lens.
Replay Snaps
Missed Snaps from friends disappear after being opened. But for a token fee, you can replay a Snap again after viewing it once. Ideal if you want to show a hilarious or interesting Snap to a friend.
Trophy Case Level Up Bonuses
When you reach high trophy case levels, you’ll have the option to spend tokens to level up even faster. This lets you quickly reach trophy milestones that would otherwise take months or years to achieve.
Temporary Geofilters
For a token fee, you can unlock Geofilters associated with specific locations, events, or businesses for a limited time. It’s a fun way to customize your Snaps with filters unique to places you visit.
Token Usage | Cost Range |
---|---|
Unique Lenses & Filters | 25 – 250 Tokens |
Celebrity & Influencer Content | 50 – 500 Tokens |
Bitmoji Outfits & Accessories | 10 – 100 Tokens |
Chat Themes & Wallpapers | 10 – 50 Tokens |
Bonus Snaps | 10 – 20 Tokens |
Replay Snaps | 5 – 10 Tokens |
Trophy Case Level Ups | 50 – 500 Tokens |
Temporary Geofilters | 25 – 75 Tokens |
Conclusion
Snapchat tokens provide a whole new layer of engagement, rewards, and monetization within the app. They encourage daily Snapchat usage while letting users unlock new filters, lenses, and perks over time. Tokens give super fans exclusive paid opportunities for celebrity access or rapidly leveling up their trophy case. Overall, tokens gamify and monetize Snapchat in fun, optional ways for dedicated users.