Snapchat is known for its fun filters that allow users to add effects and augmentations to their photos and videos. The filters have become a signature part of the Snapchat experience. Users eagerly await new filters, especially around holidays and events. So where are the new Snapchat filters? Let’s take a look at some quick answers to frequently asked questions to get an overview of Snapchat filters.
What are Snapchat filters?
Snapchat filters are effects and augmentations that can be added to photos and videos taken through the Snapchat app. There are several different types of Snapchat filters:
- Face filters – These overlay effects and animations onto a person’s face, like dog ears, crowns, and masks.
- World lenses – These add effects and objects into the real world, like rainbows, lightning, and animations.
- Geofilters – These show custom designs and effects based on your location.
- Lens Studio filters – These are filters created by individual Snapchat users and brands using Lens Studio.
- Sponsored filters – These are filters created by advertisers to promote their brands and products.
Filters allow Snapchat users to enhance their snaps in fun and creative ways. They have become an iconic part of the Snapchat brand.
How often does Snapchat release new filters?
Snapchat rolls out new filters on a regular basis, but the frequency can vary. Here is a look at how often different types of Snapchat filters are released:
- Face filters – Snapchat releases new face filters multiple times per week. There are always new options to try.
- World lenses – These lenses are updated every 1-2 weeks, giving users fresh ways to engage with the world around them.
- Geofilters – New community geofilters are released daily. Snapchat also refreshes filters for major cities on a regular basis.
- Lens Studio filters – These filters created by individual users have no set release schedule. New ones are being added all the time.
- Sponsored filters – Brands can launch sponsored lenses at any time as part of their ad campaigns.
In addition to regular releases, Snapchat also launches special filters for holidays, events, and other significant moments throughout the year. These help keep the filter options exciting and timely.
Where can you find the new Snapchat filters?
There are a few ways to find the latest Snapchat filters to use in your snaps:
- When taking a photo or video, swipe through the carousel of available filters at the bottom – this will display the newest ones.
- Tap the explore icon on the Snapchat camera screen – new filters will be highlighted.
- Check the Snapchat blog and social media channels for announcements of new releases.
- Search for specific terms like “holiday” or “weekly” in the filter carousel to find special releases.
- Browse the Snapchat map to uncover new location-based geofilters.
New filters are being added all the time, so be sure to regularly check the filter carousel and explore tab when taking snaps.
Why hasn’t Snapchat released many new filters recently?
Snapchat has certainly scaled back their filter releases over the past year, leaving many users wondering why. There are a few potential reasons for the reduced number of new filters:
- Prioritizing quality over quantity – Snapchat may be spending more time perfecting new filters rather than churning out many basic ones.
- Engineering resources focused elsewhere – Things like new products and features may be taking priority over filters.
- Reduced demand – Daily active Snapchat users dropped slightly in 2022, so Snapchat may be reacting to lower usage.
- Economic factors – Like many companies, Snapchat has been impacted by the unstable economy, hiring freezes, etc.
While new filters may be slower, Snapchat is likely just going through an evolution. And they continue to deliver creative filters for major holidays and events. Users can also take matters into their own hands by using Lens Studio to make filters.
What new types of Snapchat filters would users like to see?
Snapchat users are always eager for new filter types to take their snaps to the next level. Here are some top wishes from the Snapchat community for future filters:
- More pop culture/meme filters – Filters that pay homage to viral memes and pop culture moments are hugely popular. Users want to see their favorite internet jokes and trends featured in filters.
- Advanced movie/TV character filters – Filters that realistically turn you into characters from movies, TV shows, video games, and other properties.
- Customizable filters – The ability to personalized filters with your own text, colors, logos, images, etc.
- Advanced animated filters – Filters with high-quality animation effects like Pixar or DreamWorks characters.
- Group filters – Special overlays optimized for group photos rather than just individuals.
- Fitness filters – Track fitness progress and goals through special overlays and effects.
More interactive, customizable filters seem to be top of mind for many Snapchat users. They want to put their own personal spin on their snaps.
What are some of the new Snapchat filters added for holidays in 2022?
While Snapchat has scaled back filter releases, they still reliably deliver special filters for major holidays and events. Here are some of the holiday-themed filters they rolled out in 2022:
| Holiday | Filter Description |
|---|---|
| Valentine’s Day | Heart eyes, rose crowns, candy hearts floating around head |
| St. Patrick’s Day | Green top hats, clovers, sparkling rainbows |
| Easter | Bunny ears, flower crowns, colorful eggs |
| 4th of July | American flag designs, fireworks, sparklers |
| Halloween | Pumpkins, ghosts, black cats, witch hats |
| Thanksgiving | Turkeys, autumn leaves, pumpkin pie slices |
| Christmas | Santa hats, reindeer antlers, falling snow |
While not as robust as previous years, these holiday filters provide some festive fun for Snapchat users.Expect to continue seeing filters like these for major events in 2023 as well.
What are some ways Snapchat could improve filters moving forward?
While Snapchat’s filters are beloved, there are always opportunities to take them to the next level. Here are some suggestions from users for improving filters:
- Increase personalization – Let users fully customize colors, text, and other elements.
- Make them more interactive – Add gestures, audio effects, or mini-games.
- Expand compatibility – Ensure filters work seamlessly across all device types and operating systems.
- Group filters – Develop dedicated filters optimized for group images.
- Fitness ties – Connect filters to fitness achievements like daily steps or running distance.
- Leverage AI – Use AI to generate completely unique filters tailored to individuals.
- Celebrate creators – Feature Lens Studio creators prominently within the app.
As one of the core parts of the Snapchat experience, users are passionate about filters and have great ideas for taking them to the next level. Snapchat would be smart to continue innovating in this area.
Conclusion
While Snapchat has scaled back filter releases over the past year, new options are still regularly being added to the app. Special holiday and event filters provide some fresh options as well. And user-created filters through Lens Studio continue to expand the available selections. Looking ahead, Snapchat users are hungry for more personalization, interactivity, and just plain fun when it comes to AR filters. The possibilities are endless for Snapchat to leverage technology like AI to take filters to new heights.
Filters have become deeply ingrained into the Snapchat platform. As Snapchat continues to evolve as a company, the community hopes that filters will remain a priority. They provide enjoyment for millions of users on a daily basis. By continuing to innovate and experiment in this area, Snapchat can maintain their reputation as the premier destination for AR selfie lenses and effects.