There are a few key reasons why Snapchat users may want to change their username on the app:
Embarrassing or outdated username
One of the most common motivators for changing a Snapchat username is that the current one is embarrassing, nonsensical, or feels childish. Many people create their first Snapchat accounts when they are young, so they end up with silly or unflattering usernames that they outgrow over time. For example, a user may have created their account in middle school and chosen a username like “babygirl1234”. But as they get older, they may want their username to reflect a more mature identity. Changing to a new username can give users a fresh start on Snapchat if their old one no longer suits them.
Taken or duplicate username
Snapchat does not allow duplicate usernames within the app. So if someone tries to create an account with a username that is already taken, they will have to choose something different if they want to sign up. And if a user loses access to their account for some reason, they won’t be able to recover their old username – it can only be released if the account is deleted. So in cases where someone’s desired username is already in use, changing to a new unique username may be necessary in order to create or reactivate a Snapchat account.
Rebranding
Public figures, brands, businesses, creators, and influencers may change their Snapchat username in order to rebrand. Their old username may no longer fit their image or goals. Or they may want something more recognizable to fans or easier to market. For example, a user named “katie391” might change to “KatieRobertsOfficial” to coordinate with promotion for a new project or product. A username change can help reinforce a new public identity.
How to change your Snapchat username
Changing your username on Snapchat is a simple process that only takes a few steps:
On mobile:
- Open the Snapchat app and tap on your profile icon in the top left corner
- Tap the settings gear icon in the top right corner
- Tap “Username” and then tap the pencil icon
- Type in your new desired username
- Tap the checkmark to confirm the change
On desktop:
- Go to accounts.snapchat.com and log into your account
- Click “My Account” in the left side menu
- Click “Username” under the “Login Details” section
- Type in your new username and click “Change Username”
That’s all there is to it! The change should take effect immediately. Note that you can only change your username once every 30 days.
Snapchat username rules and limitations
Snapchat does enforce some rules and restrictions when it comes to choosing a new username:
- Usernames must be between 3-15 characters
- Users cannot pick a username that is already in use by someone else
- Usernames can only contain letters, numbers, and underscores
- Spaces, special characters, and emojis are not allowed
- Usernames cannot include trademarked or celebrity names
- Usernames cannot be obscene or offensive
- Snapchat reserves the right to reclaim an inactive username after 6 months
So creativity is fine, but make sure your new username follows Snapchat’s guidelines or the change request may be denied. Also keep in mind that your Snapcode will change to match your new handle.
Effects of changing your Snapchat username
Here are some key effects to be aware of when you change your username:
You’ll get a new Snapcode
As mentioned above, your unique Snapcode will automatically update to include your new username. You’ll have to re-share your code with friends if you want them to be able to easily add you.
Your friends may not recognize you at first
Until your connections get used to your new handle, they may not immediately know who you are when you send them Snaps. Your display name will remain the same, but it still may take some time for your friends to associate your new username with your account. Let them know about your username change to avoid confusion.
Old screenshots will show your past username
Any old Snaps, Chats, Stories, or Memories that were saved with your previous username will not retroactively change to show your new one. So if friends revisit old screenshots, your old handle will still show up.
Your public profile and discoverability will change
If you have a public Snapchat profile that people can find by searching your username, changing it will impact your public identity and discoverability. Your old profile will essentially disappear, so you’ll want to let followers know about the change.
You can no longer recover your old username
Once you change your Snapchat username, the old one is released and can immediately be taken by another user. There is no way to reclaim it in the future, so only proceed if you are absolutely sure you want to let go of your old handle for good.
Pro tips for changing your username
Here are some tips for how to change your Snapchat username smoothly:
Pick something memorable
Avoid an overly complex or random jumble of letters and numbers. Opt for something identifiable.
Consider your personal brand
If your account is used for business or influencer work, choose a username that aligns with your niche or the image you want to project publicly.
Check availability first
Search for the desired username on Snapchat to confirm it isn’t already taken before initiating the change process.
Announce it ahead of time
Give your Snapchat friends a heads up that you’ll be changing your username soon. This prevents confusion if people suddenly don’t recognize you.
Update your other social media
If you link your Snapchat account anywhere online, remember to update your username across platforms like Instagram and Twitter so everything remains cohesive.
| Platform | What to Update |
|---|---|
| Snapchat username in bio or linked accounts section | |
| Snapchat username in bio or profile | |
| YouTube | Snapchat username in descriptions or channel links |
| Website | Any links directing users to your Snapchat account |
Conclusion
Changing your username on Snapchat is easy to do, but requires some forethought to avoid issues. Pick a username you like, follow the rules, and let friends know about the change. With a little care, you can refresh your Snapchat identity. The ability to reinvent yourself can be fun and liberating! Just be absolutely sure about your decision, since you can’t revert back to your old username later. With the right strategy, a Snapchat username change can be a seamless transition to a new era of snapping.